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SCAI
Customer Segmentation
Segment customers and formulate precision marketing strategies based on customer value and the level of customer risks.

With the development of financial marketing, the buyers has becoming the dominance power of the marketing, the transformation of which push financial institutions to improve their focus on customer management, ensure and mine the value of the existed customers, explore the new target customers, and segment customer, make targeted development of related products and improve customer satisfaction.

 

Precision Marketing and Customer Segmentation