With the homogenization of financial products, the integration of customer needs and the impact of Internet finance, customer loyalty of commercial banking has declined, and the cost of customer acquirement and product marketing have risen rapidly. From the development trend of domestic and foreign banks, the extensive development focusing on incremental customers has transformed to the fine management focusing on deep-rooted customers. Relying on product cross-selling has become the key to sustainable development under the normal banking industry and improve customer value contribution.

Channel analysis solution employs data analysis and mining technology, to explore the internal relationship between channels and products, marketing strategies, customer groups and marketing effects, optimize the channel deployment of financial institutions, achieve intelligent management of channels, and improve the operation effectiveness of financial institutions.